THE FIRM 

 

Anticipation was high in 1984 when it was announced that Paul Rodgers—legendary vocalist of Bad Company and Free—and Jimmy Page, Led Zeppelin’s iconic guitarist, would join forces for a new "supergroup" called The Firm.

Page and Rodgers recruited veteran drummer Chris Slade (ex-Manfred Mann, future AC/DC) and fretless bassist Tony Franklin, who had worked with Roy Harper.

Their self-titled debut album, released in February 1985, received mixed reviews and did not meet commercial expectations, peaking at #17 in the US and #15 in the UK, although singles like "Radioactive" topped the Billboard Rock chart and "Satisfaction Guaranteed" reached #73.

The music blended Page’s Zeppelin-style riffs with Rodgers’s soulful delivery, anchored by the creative rhythm section, but the band intentionally avoided covering their former groups’ classic material—apart from the epic "Midnight Moonlight," which evolved from Zeppelin’s unreleased "Swan Song."

In 1986, The Firm released a second album, Mean Business, which was generally considered stronger than the first (US #22, UK #46), with highlights like "All the King's Horses" and "Live in Peace" but did not reverse their fortunes.

After another tour, the band split up, having always intended the project as short-lived; Page and Rodgers returned to solo careers, Slade joined AC/DC, and Franklin later played with Blue Murder and John Sykes.

The Firm stands as a notable chapter in 1980s rock—bringing together giants of British music for two albums and a brief burst of creative collaboration.