THE FIFTH AVENUE

 

One of the better acts debuted by Immediate Records, Fifth Avenue was a folk-rock duo comprised of Denver Gerrard (later of Warm Sounds) and Kenny Rowe (later with Tony Rivers & the Castaways).

Like many early Immediate acts, their recorded sound was heavily influenced by their producer—Jimmy Page—whose jangly guitar shines on their harmonized version of "The Bells of Rhymney" (August 1965).

Page’s production kicked the tempo up compared to the Byrds’ version, and his double pick-up acoustic provides shimmering ornamentation.

The single didn't chart despite its energetic rock-folk sound.

The B-side, "Just Like Anyone Would Do," was both authored and produced by Page; the track stands out for its inventive guitar hooks and chiming piano, nearly overcoming its relative tunelessness through Page’s musical arrangement.

Both tracks have since appeared on major Jimmy Page session anthologies (Hip Young Guitar Slinger, Immediate Reissue series).